Shetu Digital is an integrated platform that aims to be the single umbrella for building a unique ecosystem for Micro-SMEs. By combining a marketplace, logistics and delivery service with digital financial solutions, Shetu Digital will play a vital role in minimizing the middleman layers between Micro-SMEs and consumers. This will empower Micro-SMEs by removing their entry barriers and ensuring their inclusion in the formal economy. Once fully implemented, this will improve the livelihoods of millions of people and create further investment and employment opportunities in the country.

Shetu Digital has two parts: Shetu Digital (B2B) and Pure Lives Limited (B2C). Together, they offer a comprehensive suite of market services that cater to the needs of businesses and customers. With a focus on innovative approaches through the use of modern technology, they are well- positioned to meet the evolving needs of the market.